disney christmas campaign 2020
Disney Christmas Campaign 2020 -
(Disney Classics animation, Disney Classics backgrounds, Disney Toys animation, & National Geographic backgrounds)
I worked with Cookie Studio to produce concepts, artwork, and animation across various assets produced for the campaign. The campaign itself ranged across several of Disney's franchises including Star Wars, National Geographic, Marvel, Pixar, and classic Disney Animation. All assets however were produced around the same theme; a paper cut-out world held within a parol (a Filipino Christmas lantern).
The 15s Disney Classics promo was design to promote classic titles from Disney Animation's back catalogue.
In conjunction with the promo we also created various, standalone background animations themed around the classic titles.
We also created standalone backgrounds for National Geographic around the themes of Jungle, Ocean, Space, and Mountains. These were again in the paper cut-out style but needed to feel more grownup and detailed.
The 30's promo was the main animation of the campaign, it ranged across Disney, Marvel, & Star Wars titles and needed to include specific product shots.
I also concepted the parols that are flown into at the start of each of the animations.
sketches and early styleframes.
Some initial sketches, as well as a few early styleframes that never made it into the final project.